AN OPEN LETTER TO ALL WOMEN

From Vivian Rivetti, the Global Vice President of Design for Wrangler

Picture of Vivian Rivetti

Vivian Rivetti is the Global Vice President of Design for Wrangler, with more than 20 years of apparel design experience.

Dear Women of the World,
My question to you is: how do your jeans make you feel? Great jeans should make you feel comfortable and confident.

Denim was created to withstand hard work and wear, and today, a pair of jeans is still the hardest working item in the wardrobe for many women. I spend my working lifethinking about how to design jeans that empower women to move through the world with confidence. As the head of design at Wrangler, I’m beyond proud to deliver our new Heritage Collection for Fall Winter 2020. Every time a woman puts on one of our Heritage jeans, I want her to feel self-assured and ready to take on the day, knowing that Wrangler has created a pair of jeans that fit her perfectly.

Through the Heritage Collection, we’re giving you everything we know about crafting the perfect pair of jeans, combined with cool vintage style – an ultra-high rise waistline, hip-hugging fits and pockets that are shaped and placed to flatter the bottom.

"Every time a woman puts on one of our Heritage jeans, I want her to feel self-assured and ready to take on the day, knowing that Wrangler has created a pair of jeans that fit her perfectly."

Vivian Rivetti, Global Vice President of Design for Wrangler

Finding the perfect fit can be time consuming and often changes from style to style. That is part of what makes the FW20 Heritage Collection so unique. We’re bringing you the same fit across the hips, waist and bottom – across six different looks, giving you the flexibility to switch up your attitude, from the Wriggler, your new staple skinny and the classic straight leg Wild West, to Westward’s return to the bootcut and the exaggerated wide silhouette of the Worldwide.

The Heritage Collection reimagines the authentic styles that have proven themselves over several decades. As an example, the straight-leg Wild West jean is inspired by Wrangler’s original 936 Cowboy Cut jean. Originally a cowboy cut built for men, it has proven an amazing fit on anyone, which is why we wanted to reinvent it for women as the modern vintage jean. In a variety of washes and showcasing many of the same details made famous by the earliest pairs of Wrangler jeans, the Heritage Collection harnesses the cowboy spirit that has guided our brand’s iconic history.

We’ve been perfecting denim for more than 70 years and remain committed to delivering jeans that fit and look great on all women. With the Heritage Collection we’re thrilled to have created something every woman will discover, love, and know it feels just right.

Discover our Heritage fits Shop the Heritage collection