We pride ourselves on making products that last. Our tough, durable denim can be repurposed, and re-loved, to allow our customers to buy better. We seek to protect our land, the heart of everything we do, by reducing the amount of water and, energy it takes to craft our clothes. We will continue to strive for equality in our workplaces and to only work with partners that reflect our values.
WE CARE
We’re mindful of what we put into our clothes. And even more mindful of what we don’t put into them. Our planet’s resources are limited so we’re constantly re-thinking how our products are made and what they’re made of, finding more ways to use less. Discover some of our design standards that we are working on incorporating into our products.
Preferred Materials
To meet our We Care Wrangler standard, 70% of the fabric materials used in a product must be sourced from our Preferred Materials list. To make this list, the material must be backed by data validating its environmental impact. Learn more about the fibers that make our Preferred Materials List.
Low Impact Fabric
This standard relates to the fabric dyeing processes. To meet our We Care Wrangler standard, fabric must come from a denim mill (prior to cut and sew) that has achieved at least 90% reduction in fresh water use from an independent third-party established 2018-2019 baseline. Learn more about our Indigood fresh water savings program.
Low Impact Finishing
A score for the finishing process of a garment is calculated via Jeanologia’s Environmental Impact Measure (EIM) tool that assesses water, energy, chemistry and worker health areas. Products produced with “Low Impact” finished process scores within the EIM tool qualify for our Low Impact Finishing Standard.