Privacy Policy

This webpage contains our privacy notice regarding the processing of your personal data when you interact with us online or in our stores. This privacy notice applies when you visit and use this website, purchase our products, subscribe to our newsletter, contact us, participate in promotions, vis one of our stores, or otherwise interact with us.

This privacy notice only applies to data about natural persons, i.e. personal data. This privacy notice explains how we collect, use, share, store and otherwise process your personal data.

We may update this privacy notice from time to time, to the fullest extent permitted under applicable law. The version published on this website is the version actually in force. If we make material changes to this the privacy notice, we will notify you of such changes in an appropriate manner.

The following entity is the data controller: Kontoor International Sàrl, with business address at chemin de Blandonnet 8, 1214 Vernier (GE), Switzerland, together with our affiliates.

As we are part of a global organisation, your personal data may be also accessed or processed by different companies within the Kontoor Brands Group (parent company: Kontoor Brands, Inc.), where needed to support our operations.

You can contact us in case of questions or complaints by reaching out to our data protection officer via e-mail: [email protected] or via post: Kontoor International Sàrl, attn: Data Protection Officer EMEA, chemin de Blandonnet 8, 1214 Vernier (GE), Switzerland.

We collect personal data in different manners:

• We collect the personal data that you provide to us yourself. Examples hereof are: you create an account, you subscribe to our newsletter, you purchase goods via the website, you communicate with our customer service centre.
• We collect personal data via automated tools (such as cookies and other tracking technologies).

For more information about this (what cookies we use, how we ask for your consent for this, how you can object to this, …) please read our cookie policy.

If you provide personal data to us yourself, we request that you verify that this personal data is complete and accurate. If your personal data changes, we request that you communicate this change immediately (for example, by updating your data in your account).

Providing your personal data yourself is generally a requirement. We need your personal data when you purchase goods on our website (e.g. for payment and delivery purposes), when you want to create an account, when you want to subscribe to our newsletters, loyalty programs, promotions or other initiatives, or when you communicate with us. In these circumstances, your refusal to provide your personal data would make it impossible for us to perform the contract or to provide the requested services, products or information.

Providing your personal data for survey, analysis, marketing and other profiling purposes is optional. Refusal to provide your personal data for these purposes will not have any impact on the entering into or performance of the contract.

We process the following categories of personal data:

• Your contact and account date: name, email, phone number, shipping / billing address, account ID, device ID, and sometimes your date of birth (if needed for features like loyalty programs).
• We receive this data from you when you sign up, shop, or contact us.
• Your purchase and transaction data: your shopping history, favourite products, non-sensitive payment details, and return info.
• We receive this data from you or from payment processors.
• Your online activity: your IP address, browsing history on our site (including information about how you navigate within our services and which elements of our services you use the most, the date and time of your visit, the pages you view immediately before and after you access our services, the amount of time you spend viewing our using our services, items placed or left in your shopping cart, keystrokes, mouse movements), device details and clicks on our emails or ads.
• We receive this data automatically through tools like cookies or analytics when you visit our site or open our emails.
• Your location: general location (city-level from your IP or device) or more precise one (if you turn it on, e.g., for finding a nearby store).
• We receive this data automatically from your device or IP address.
• Your demographics and preferences: your age or gender, body measurements (e.g., height, weight, chest waist, other dimensions you provide for sizing recommendations) and guesses about what you like (e.g., product preferences, purchase likelihood) based on your shopping or browsing.
• we receive this data from you (e.g., when you fill out a survey, set up an account, enter measurements for sizing advice) or inferred from your activity or third parties (e.g., Google Analytics).
• Your communication: your communications with us, like e-mails, support calls (recordings or transcripts), photos/videos for product reviews, actual product revies or testimonials submitted via our website or support channels, and chatbot interactions.
• We receive this data from you when you email us, call our support line, submit a review, interact with our chatbot or message with our customer support team via social media comments and direct messages.
• Your social media activity: posts, photos, videos, comments, likes, or messages you share with us on platforms like Instagram, Facebook, plus your public profile information.
• We receive this information from you or from social media platforms (e.g., analytics on our social media pages).
• Your contests and events data: your name, contact info, contest entries, prizes, or event registrations, plus any photos/videos from events.
• We receive this information from you when you enter a contest or sign up for an event.
• Legal and security information: details from your complaints, legal actions, privacy requests (e.g., when you are asking to see or delete your data), fraud checks, and logs of your agreement to our terms.
• We receive this information when you submit a request, file a complaint or interact with us, from authorities, or from our systems (e.g., tracking fraud or terms acceptance).
• Your CCTV footage when you visit one of our stores: images of you captured by CCTV cameras when you visit our stores, together with related metadata such as the date, time and store location of the recording.
• We receive this data automatically through CCTV cameras installed in our stores.

We process your personal data for the following purposes, based on the following processing grounds:

Creation and management of your account; handling of your orders; handling of deliveries; handling of returns; invoicing; after-sales services; customer service services.

For this purpose, we process contact and account data, your purchase and transaction data and your communication.

The processing of your personal data for this purpose is necessary to perform the contract with you (when you purchase goods on our website you enter into a contract with us).

We keep your data for 10 years starting from your last purchase (unless in case of litigation, in which case the retention period for this purpose applies).

Follow-up of solvability; prevention, monitoring, detection and sanctioning of fraud and infringements.

For this purpose, we process your contact and account data, your purchase and transaction data, your online activity, your location and legal and security information.

We have a legitimate interest to process your personal data for solvability checking and fraud prevention purposes.

We keep your data for 10 years starting from your last purchase (unless in case of litigation, in which case the retention period for this purpose applies).

Accounting; tax obligations; responding to queries from law enforcement and other competent authorities.

For this purpose, we process your contact and account data, your purchase and transaction data, your location data and legal and security information.

We are subject to several legal obligations which require use to process your personal data.

We keep your data for 10 years starting from your last purchase (unless in case of litigation, in which case the retention period for this purpose applies).

Management of your subscription to our newsletters or mailing lists; management of your subscription to our loyalty programs; sending e-mail reminders about products left in your shopping cart or products you viewed on our website without completing a purchase; management of your participation to promotions, contests and other initiatives.

For this purpose, we process your contact and account data, your online activity, your purchase and transaction data and your demographics and preferences where relevant.

We only process your personal data for direct marketing purposes if you have given your consent. We will ask for your consent at the moment that you provide us with your personal data for these direct marketing purposes.

We keep your data for as long as you have not withdrawn your consent.

For more information on how to withdraw your consent, see our section 10 “What are your rights?”.

Tracking and analysis of your use of the website to improve our website; management of your participation in surveys.

For this purpose, we process your contact and account data, your purchase and transaction data, your online activity, your demographics and preferences and your social media activity.

We only process your personal data for survey and analysis purposes if you have given your consent. To analyse your use of the website we use cookies and tracking technologies. You can manage and withdraw your consent in accordance with our cookie policy. If you participate in a survey, then we will ask for your consent at the moment when you fill in the survey.

We keep your data for as long has you have not withdrawn your consent. However, data collected via cookies and tracking technologies are subject to the expiration dates of the cookies (more information in our cookie policy).

For more information on how to withdraw your consent, see our section 10 “What are your rights?”.

Profiling of your interests and purchase history; behavioural advertising; personalization of content; creation of custom audiences; creation of lookalike audiences.

For this purpose, we process your contact and account data, your purchase data, your online activity and your demographics and preferences. We can combine data to suggest items you would love, but we do not make decisions with legal or major effects on you.

We only process your personal data for profiling purposes if you have given your consent.

A part of your profile can be created via cookies and tracking technologies. You can manage and withdraw your consent in accordance with our cookie policy.

We keep your data for as long has you have not withdrawn your consent. However, data collected via cookies and tracking technologies are subject to the expiration dates of the cookies (more information in our cookie policy).

For more information on how to withdraw your consent, see our section 10 “What are your rights?”.

Video monitoring of our stores and premises; helping to protect customers, visitors, employees, goods and property; preventing, detecting and investigating theft, fraud, vandalism, incidents and other unlawful or inappropriate conduct; and supporting the establishment, exercise or defence of legal claims where needed.

For this purpose, we process CCTV footage and, where relevant, legal and security information.

We have a legitimate interest to process CCTV footage for store security, loss prevention, incident management and the protection of persons and property. We will not use CCTV footage for automated decision-making or systematic monitoring of employee performance.

We keep CCTV recordings for no longer than necessary for these purposes and, as a rule, for a short period only, unless a longer retention is required because of a security incident, investigation, legal claim or legal obligation.

In case of a legal claim in which you are involved, we process your personal data for the purpose of “litigation”: establishment, exercise and defence of legal claims.

For this purpose, we process your contact and account data, your purchase and transaction data and legal and security information.

We have a legitimate interest to process your personal data during possible litigation.

We keep your data for 10 years starting from the final end of the legal claim.

If we process your personal data for our legitimate interest, we mean that this processing contributes to the economic, commercial, social and financial interests of us and our stakeholders (shareholders, employees, customers, suppliers, visitors, affiliated companies, etc.). If you want more information on the legitimate interests we pursue, you can always contact us.

Yes, we disclose your personal data to the third parties:

• Our employees that need you personal data for the performance of their duties;
• Other entities that are part of the global Kontoor Brands Group;
• Companies or persons that process personal data on our behalf (also better known as data processors);
• Companies or persons that deliver services to us for the performance of their duties;
• Judicial and law enforcement authorities when we are required to do so by law.

Yes, we transfer your personal data outside the European Economic Area (e.g. to entities that are part of the global Kontoor Brands group established outside the European Economic Area or to processors or service providers established outside the European Economic Area). In these cases, we will provide adequate protection for your personal data (if you want to know more about this adequate protection, you can always contact us; see section 2).

You have several rights for which you can contact us (by contacting us; see section 2). However, please be aware that rights always have limits (e.g., if they conflict with laws or the rights of others):

If you have concerns about how we process your personal data, we encourage you to contact us first so that we can try to resolve your concerns. However, you always have the right to lodge a complaint with your supervisory authority. Here is a list of the supervisory authorities of the European Economic Area: Our members | European Data Protection Board. Here is a link to the UK supervisory authority: Information Commissioner’s Office. Here is a link to the Swiss supervisory authority: Welcome to the FDPIC.