WHERE IT ALL STARTED
American cowboys became all the rage in 1940s America. Crowds flocked to see them rope in calves and wrestle bulls. Their gruelling work needed hard-wearing trousers that looked great and kept them comfy during their shows. In stepped denim manufacturer Blue Bell and their commissioned tailor, Rodeo Ben.
A NAME FIT FOR COWBOYS
After 11 prototype pairs, Rodeo Ben had perfected his cowboy jeans. The Blue Bell workers took part in a competition to name his creations. The winning name was chosen for being synonymous with working cowboys and is now famous around the world.
It was, of course, Wrangler.
ONLY IN WRANGLER DENIM
Rodeo Ben introduced features to his Wrangler jeans that are still seen in our products today. The authentic western detailing has made Wrangler iconic. Look for these signs of quality that have been in our jeans for over 70 years.
7 ICONIC DETAILS
What does W stand for? Nope, not Wrangler. This one’s for Western Wear.
ROPE LOGO BUTTON
You’ll find the famous Wrangler name etched on the button.
Because pins would only damage your cowboy saddle.
RODEO BEN WATCH POCKET
Introduced to keep your pocket watch safe while wrestling cattle.
7 BELT LOOPS
The optimum number for the ultimate comfort when wearing a belt.
Found on the right back pocket of every pair. Our stamp of authenticity.
REVERSE FULLY-FELLED YOKE
Stitched twice, to stop your wallet slipping out on the go.
In case things go South. Go West.