We pride ourselves on making products that last. Our tough, durable denim can be repurposed, and re-loved, to allow our customers to buy better. We seek to protect our land, the heart of everything we do, by reducing the amount of water and, energy it takes to craft our clothes. We will continue to strive for equality in our workplaces and to only work with partners that reflect our values.
Preferred Materials
To meet our We Care Wrangler standard, 70% of the fabric materials used in a product must be sourced from our Preferred Materials list. To make this list, the material must be backed by data validating its environmental impact. Learn more about the fibers that make our Preferred Materials List.
Low Impact Fabric
This standard relates to the fabric dyeing processes. To meet our We Care Wrangler standard, fabric must come from a denim mill (prior to cut and sew) that has achieved at least 90% reduction in fresh water use from an independent third-party established 2018-2019 baseline. Learn more about our Indigood fresh water savings program.
Low Impact Finishing
A score for the finishing process of a garment is calculated via Jeanologia’s Environmental Impact Measure (EIM) tool that assesses water, energy, chemistry and worker health areas. Products produced with “Low Impact” finished process scores within the EIM tool qualify for our Low Impact Finishing Standard.
Circular Pathways
To meet this standard, there are two options. The first one is that the main fabric must be made from at least 95% of a single material, of which 20% must be recycled. The second option is that the garment should be a part of a validated resale or up-cycling business model that facilitates the reuse of garments or recycling of post-consumer waste.
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