Wrangler x Herder Stories
At Wrangler, we believe it's important to take risks and live life to the full. To have courage and show strength. Wrangler celebrates the female pioneers and protectors in a new campaign Wrangler x Herder Stories. These are inspirational portraits of fierce and fearless women, who watch over their tribes and show what it means to be a true leader.
See the collection
MEET MIRIAM
Going toe-to-toe with late-night Mexico City.
Miriam was chosen for her confidence and courage, doing a job that gives her freedom and independence in a male-dominated industry, and providing safety in a city where just getting around can pose security risks for women.
Watch the video
Strong women, taking care of their tribe.
Maria runs her own model agency.
She strives for the authentic.
The unconventional makes her tick.
Maria wears The Retro.
This is a true and authentic pair of jeans, featuring all the iconic details of the original Wrangler straight-leg jeans.
Shop Retro Jeans
Laissa wears her strength like an armour.
She is true to herself, and others.
Her fire is her confidence.
Laissa wears The Flare.
These kick flared jeans have a high waist and a great seventies vibe.
Shop Flare Jeans
Maria is a modern maverick.
She cares nothing for rules or customs.
She dares to make unapologetic choices.
Maria wears The Mom Jeans.
This nineties-inspired fit features a high waist and a cropped length.
Shop Mom Jeans
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