By 2025, all cotton in our denim will be grown using land-sustaining practices like no-till farming, crop rotation and cover cropping. These measures make crops more resilient while improving yields, reducing water and energy use and fighting erosion. Through our partnership with the Better Cotton Initiative (BCI), together with our sister brand Lee we have increased our purchase of sustainable cotton from 700 MT in 2014 to 21,299 MT in 2020.

We’re tackling the fashion industry’s waste problem head on by investing in new ways to use recycled cotton, polyester and other fibers in our clothes. We are keeping these materials from ending up in landfills while retaining the iconic look and feel of our denim.

Hemp is being turned to across the industry as a natural alternative to cotton because it can require less water and pesticides. Our hemp fabric has a softness comparable to cotton while potentially being easier on the land and the environment as a whole.

While Wrangler jeans are timeless, we don’t want them around forever. We are pioneering the development of denim clothes that are biodegradable or compostable to ensure the natural materials can break down and safely return to the Earth.